iptiQ by Swiss Re is a digital insurance company that specialises in creating simple and accessible products,
Swiss InsurTech start-up

Head Digital Marketing & Design

• Created new brand, product names and identities for new market launches in 5 EMEA markets
• Developed annual marketing plans and budget, identifying new customer segments and triggers to approach
• Managed marketing channels: paid search, social media, affiliates and display retargeting campaigns together with agencies
• Implemented marketing automation campaigns to acquire and retain customers
• Co-led the development of sales journeys and the customer portal, including user research, testing and working with developers to overcome technical limitations
• Researched and created customer segments, personas, purchase triggers
• Established a test & learn oriented organization through AB-, fake-door-, exit-intent-and iterative- testing,
• Introduced the frameworks for AB-Testing: brainstorm-prioritize-backlog; and problem-hypothesis-prediction
• Worked with data scientist to develop new models such marketing- attribution and purchase propensity models to prfioritize channels and leads
• Transitioned from a 3^rd party to a 1st party data led marketing analytics organization
• Collaborated with product management to evolve products based on research or observed customer behaviours
• Worked with developers and content to develop a new content management tool that enables multiple brands, products and languages
• Recruited developed and lead a cohesive marketing, customer success and UX organization with 10 team members

SIX Financial Information provides essential financial data and services to institutions worldwide. They offer market data, analytics, and solutions for investment decisions, risk management, and compliance.

Head of Marketing for Financial Information

• Implemented targeted global programs to generate demand and nurture leads, which lead campaigns to exceed projected sales opportunities with a minimal marketing investment.  
• Tasks included development of strategic marketing messaging and implementing the right marketing mix such as:press, SEM, LinkedIn messaging, banner, video, database marketing and lead generating trade events.
• Managed, tracked and reported on the global marketing budget distributed across 12 cost centers.
• Managed a team of 7 digital marketing specialists, internal communication and event managers

• Lead campaign manager for major initiatives (i.e. PRIIP, SIX iD, ImpaQt, FATCA and etc.), creating value based product messages and content – video, factsheets, web, etc.
• Developed global marketing plans and aligned with internal stake-holders, while inspiring a team of 7 marketing experts to execute in line with strategy and deliver on time.
• End-to-end management of marketing campaigns according to communication goals, KPIs, budget, and timing. Partnered with creative & media agencies to drive global brand awareness.
• Partnered with creative & media agencies to drive global brand awareness. Deputy of a team of 7 marketing communication specialists.