After collaborating with diverse industries and renowned brands like Blackberry, Nintendo, P&G, and SIX, I transitioned into the insurance sector in 2019. Joining iptiQ, a subsidiary of Swiss Re, marked a significant growth path for me as I got to build the team and marketing infrastructure from the ground up, and it's where I've found my professional home.
Understanding customers and creating new propositions
Challenging the status quo by testing new ideas to continuously exceed targets
Creating a positive customer experience with the help of data and research
Enabling a power-team around me that has a growth mindset
A broad range of experience serving both B2C and B2B Sector, including a number of Fortune 500 companies.
Responsible for end-to-end marketing and customer journey, including customer retention.
Developed lead generation & nurturing campaigns for variousB2B financial products & services. I started off as a Marketing Manager for the division and then became the team lead after 4 years
Developed consumer insight driven strategies and digitalactivations for P&G, Samsung, Avaya, Nintendo and Blackberry